How much should I spend on my website?
Building a SaaS platform isn’t a modular commodity with a fixed price. It requires a much deeper understanding of initial and ongoing engineering costs to make sure you have enough funds to stay in the game. Here we discuss how to calculate your tech break even and understand how far your funding runway really is.
Why choose Ruby on Rails?
The no nonsense guide for entrepreneurs, startups, product owners or anyone that is a bit baffled about tech stack options.
Hiring a web development team you'll love
Finding the right developer is a challenge. 4 options to consider
What makes property management so hard?
From the outside looking in, the property management business looks pretty simple.
The hard thing about AI isn't making it - it's testing that it works
Testing Machine Learning or AI powered features is often trickier than it seems
The problem with great startup ideas is that everyone has one
Execution matters. Your development team matters.
Feeling a bit stuck on your MVP development?
A really common scenario: you've had some code developed, but now you're feeling a bit stuck
Why we don't enter awards… And why I irritate Wayne.
I have this friend. Let's call him Wayne. He works in advertising.
ATO gets sharp on R&D Tax refunds for software development
R&D grants can help offset the cost of development. But you need to make sure you're actually innovating.
Defining a Digital Product
One of the things we focus on is developing Digital Products. These are websites that provide some form of utility to users - these allow people to "do" stuff
What we've been working on- Helping PlanDo redefine career
The world of employment and careers is due for a shakeup. We've been helping Plando build a career management platform that we think will fundamentally change the careers landscape.
MySQL SVN Backup- A simple solution for small databases
A common pain point when using databases like MySQL on small projects is a simple way of managing backups. Here is a solution we've created.
What we've been working on- Developing 12WBT for the USA
We've been working on building the Michelle Bridges 12WBT platform in Australia for several years. A shiny new US version of the platform which launched this week.
The WordPress Effect
The growth of tools like Wordpress have had a massive impact on the web development market. It's created two very distinct areas with a huge gap between.
Cache busting Gmail's new image caching
This week, GMail announced images are on by default. If you're a marketer, you might have seen some posts about how exciting this is that we can now track emails again.
The perils of ecommerce and how objects may appear larger and better
Ever bought something online that wasn't what you thought it was?
If my customers mainly use mobile devices, should I be building a phone app?
Most of our projects now have over 50% mobile traffic. So mobile strategy is becoming increasingly important
Fast follower strategy DOA?
Five reasons why we think your fast follower strategy might not work out so well.
Getting more efficient with our Ruby on Rails projects
"convention over configuration". How to improve team effectiveness and quality.
Testing web projects
One of the things we've started doing quite differently over the last few years is how we test our web projects
Have you noticed how fast some sites are these days?
Have you noticed that some of the sites you use have been getting super fast lately?
Mobile first - 5 key constraints on mobile devices
Get ahead by going 'mobile first'. Let's take a look at some of the challenges we face when doing so.
Automated vulnerability scanning for Ruby on Rails projects
Vulnerability scanning software Ruby on Rails analysis
We've finally made it - from bucket to bokashi to 3 compost bins
Green offices of the present future: office composting.
Which Shopify account is the best value for money?
Shopify for e-commerce - we looked into this as part of a recent assesment.
Mobile traffic is growing crazy like. If you're addressing this already by thinking about a mobile aspect of your website, great! If not, read on…
Bypassing the sign up hurdle with super-soft joins
How we use super-soft joins to interact with users on personal subjects.
Manage SSL redirection in Nginx using maps, and save the universe
Solutions to simple yet common and frustrating problems. We spill the beans on how we do it.
A look inside our Jenkins Pipeline - how we make reliable stuff
How we build relational trust; our integrated testing pipeline
How a project gets tested and deployed with GitFlow
GitFlow is the way of the future. Find out why and how here.
Clicktale Review - how the technology works and why it didn't for us
It could be so good, but sadly Clicktale doesn't do everything it says on the box.
Setting Jira priorities - Team Six and The Iceberg
Seal teams, titanic sinkers and our prioritization ratings.
Benchmarking the perfect project - what makes a better project
A few months ago, we started working with a project management coach. Here's what happened.
The blog that isn't a blog - and here's why
We've recently launched a new blog feature on the Huggies site. But it's a blog with a difference.
10 ways to improve your phone app development brief
Ten quick tips: considerations for your iphone app design brief
Yates Problem Solver iPhone App
We take you through our great new iPhone app designed to help solve those common garden problems.
Our recent interactive tools
Who doesn't like to be out in the sun, gardening and getting your fingers all green? Well now you can do all that from the comfort of your living room!
Webby awards honoree for tails for whales
The Tails for Whales site has been selected as an honoree for the Webby Awards.
Why we use Ruby on Rails
We do a lot of work with a programming language called Ruby on Rails. This is why.
Lately, we've been doing quite a bit of work on sites which involve multi-variate (MV) testing
Refactoring a design
We've recently spent some time adding some new features to a site that we built a while back.
Fat footers - should they include a sitemap
There's a bit of a design trend at the moment towards making more of the footer area at the bottom of your site.
Visualising your online customer funnel
Refine your user experience and create better ROI by taking an internal look at what happens when your customer visits your site.
Tails for Whales
Tails was whales has been a huge success, and we've loved working on it. And now we're making it even better.
Red Ant web design award at UTS
It's been a good few years of sponsoring the UTS design awards, here's to this one, and many more!
Oooh we've been busy little ants…
Would you like to see what we've been doing lately? From inspiring kids to read to launching the new Kleenex website, it's all here.
New work on Beautyheaven update
The latest release of Beauty Heaven is part of a number of changes that we've been making to the site to improve functionality and performance - faster, higher and that sort of stuff.
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