Project Description

Mentored is the digital side of Mark Bouris’s Channel 7 TV series The Mentor. A Mentor is a trusted advisor, someone you can turn to for advice and guidance, especially in business. is scaling that notion for the Australian small business community.

Think of it like LinkedIn but focussed on Aussie small business. Mentored is all about supporting small business owners throughout the business lifecycle - so from startup, through to growth phase, maturity and exit. Each of these phases is supported by a mix of TV show related video content, a Q&A style experts panel, and more specifically business orientated features like a business listings portal and online deals.

The main features of the site are:

TV Show content - videos and behind the scenes from the Channel 7 TV show Listings portal - a free business listings portal for Aussie small business to gain exposure or attract investment Deals - exclusive offers for Mentored members to get the best deal on business essentials Q&A - a panel of experts, combined with members expertise, to answer burning business questions

With the show launching in 2018 on Channel 7, we look forward to expanding the platform in coming months with new features and a growing business community.

Project Detail

  • Client: The Mentor Platform
  • Date: 2018-now
  • Project URL:
  • Key technology: Ruby on Rails
  • Team Size: 4 people

Red Ant is a leading digital agency. We're super cross functional. We provide a blended team of UX, strategy and technology. Local not offshore. Deliver quickly and then iterate.

We use Open Source software, and apply an Agile project delivery methodology. We firmly believe in a blended team of designers, developers and strategists building the best digital experiences.

Some of our work
  • Tribe: Marketplace for influencers
  • 12WBT: Health and Fitness app
  • CX: Real Estate advertising engine
  • NPS Medicinewise: Govt drug information site