Campaignxpress is a software platform that helps automate the process of developing and placing advertising for the real estate industry. Like many things, this all seems quite simple from the outside, but it’s actually quite involved. There is the workflow of getting photography through to a trackable ad placement that needs to run in multiple publications (both print and online). Then you need to manage costs, who needs artwork when, and what the market exposure is.
CAMPAIGNxpress was originally created by Sydney agency Metropolis, who are property marketing specialists. Initially they were looking to license a software solution to streamline their advertising and media agency operations. With both consumer and marketing budgets shifting toward digital, they realised that the needs of our own advertising agencies and partners could no longer be met by existing software solutions. They listened to customer feedback, and built our own solution to meet campaign management needs.
Today many leading brands are enjoying the benefits. CAMPAIGNxpress is a standalone company and employs a senior team of technology, marketing and advertising specialists.
We’re very proud to be working with this innovative company to build out even more of their fantastic digital product.
- Client: CAMPAIGNxpress
- Date: 2017 - now
- Project URL: https://campaignxpress.com.au/
Red Ant is a leading digital agency. We're super cross functional. We provide a blended team of UX, strategy and technology. Local not offshore. Deliver quickly and then iterate.
We use Open Source software, and apply an Agile project delivery methodology. We firmly believe in a blended team of designers, developers and strategists building the best digital experiences.