Beautyheaven Beautorium Loyalty store

Project Description

Beautorium is a popup / flash style store where Beautyheaven members can buy health and beauty products using their loyalty points. To buy product, a member needs to be of (a certain points level)[/portfolio/beautyheaven/], and then you can use your points to buy product. A member can choose to use a combination

This was an interesting project, as it helped us understand the power of introducing a viable loyalty based system to members. And most importantly, having this store allowed members to be able to redeem those points to buy product

In 2015 BH was (acquired by Bauer Media)[], and integrated into their existing digital platform.

Project Detail

  • Client: Beauty Heaven
  • Date: 2007 - 2013
  • Project URL:
  • Team Size: 2 people
  • Lines of code: 10k

Red Ant is a leading digital agency. We're super cross functional. We provide a blended team of UX, strategy and technology. Local not offshore. Deliver quickly and then iterate.

We use Open Source software, and apply an Agile project delivery methodology. We firmly believe in a blended team of designers, developers and strategists building the best digital experiences.

Some of our work
  • Tribe: Marketplace for influencers
  • 12WBT: Health and Fitness app
  • CX: Real Estate advertising engine
  • NPS Medicinewise: Govt drug information site