Beautorium is a popup / flash style store where Beautyheaven members can buy health and beauty products using their loyalty points. To buy product, a member needs to be of a certain points level, and then you can use your points to buy product. A member can choose to use a combination of products to buy.
This was an interesting project, as it helped us understand the power of introducing a viable loyalty based system to members. And most importantly, having this store allowed members to be able to redeem those points to buy product
In 2015 BH was acquired by Bauer Media, and integrated into their existing digital platform.