Payments implementation scale

Selling on a marketplace platform

Selling on your own domain, using a SaaS ecommerce platform

Selling on your own domain, using a custom-built ecommerce solution

SaaS product with tightly integrated complex payment logic

SaaS platform with tightly integrated payment logic, using multiple payment solutions

Selling on a marketplace platform

• eBay
• Amazon

Pros

• Easy to setup and use, everything handled for you
• Marketplace attracts customers who might not have discovered you otherwise

Cons

• No branded domain
• One-size-fits-all - no ability to customise payments to suit you or your customers’ needs
• The platform owns the relationship with the customer
• Directly competing for cart space with other sellers in the marketplace
  • price becomes the key differentiator between sellers for comparable products

Selling on your own domain, using a SaaS ecommerce platform

• Shopify
• BigCommerce

Pros

• The majority of the work has been done; customise to suit your business
• Can run your store from your own domain
• You own the relationship with your customer
• Not competing for cart space with other sellers

Cons

• Limited ability to customise payments
• You are responsible for generating all your leads

Selling on your own domain, using a custom-built ecommerce solution

Custom ecommerce solution +

• Stripe
• Zai

Pros

• Can be integrated into custom ecommerce applications
• Highly flexible to fit with your specific payment needs

Cons

• Requires highly skilled expertise to implement and maintain (although this shouldn’t too much of a problem if you’re running a custom-built ecommerce solution).

SaaS product with tightly integrated complex payment logic:

Custom application +

• Stripe
• Zai
• BrainTree

Pros

• Payments can be deeply integrated into the customer experience
• Highly flexible to fit with your specific payment needs

Cons

• Requires highly skilled expertise to implement and maintain

SaaS platform with tightly integrated payment logic, using multiple payment solutions

Custom platform application +

• Stripe
• Zai
• BrainTree

Pros

• Various payment solution can be used simultaneously to support the needs of a diverse range of platform users
• Payments can be deeply integrated into the customer experience
• Highly flexible to fit with your specific payment needs
• Ability to offer a range of payment options to customers

Cons

• Changing or adding new payment gateways can be expensive, time consuming and risky