Red Ant

In a nutshell, MV testing means testing lots of little changes or variations to a web site to see what works. Does bold orange type work better than small grey type? Should we show the price on this page or not at all?

Some of the projects we've been working on lately, including Beauty Heaven, Kleenex Puppy, Republic of Everyone, and that Kotex Beaver.

Those cunning William Gibson fans have found us out

We've recently spent some time adding some new features to a site that we built a while back. Part of this involved refactoring or rethinking an existing page design. This post explains the problems, how they came about, and how we fixed them.

Here are a few of the projects that have been keeping us busy lately

One of the things that we're constantly on about here at Red Ant is meaningful interaction. A website is all well and good if it gets a gajillion hits, but, if those hits are from bots or the human equivalent, then the only meaningful thing that you'll have at the end is a large bill from your hosting provider.

This post outlines an idea that we’ve come up with for visualising a list of information in interesting ways. We’ve included some code examples, a live example, and you can download the source code to roll your own.

It's been a few months now since we redesigned our website, and we're thrilled with the responses we've had. We've created a set of desktop wallpapers based on the design. Download yours today!

This year, we've started sponsoring a design prize at the University of Technology, Sydney for excellence in web design.

Analysis of how frequently certain words appear in spam comments left on our blog.

An analysis of the number of steps required to post a job on two job sites.