Ruby on Rails developer Sydney

We sponsor a web design prize at the University of Technology, Sydney for excellence in web design. Congratulations to this year's winner - David Chin.

We’ve just deployed a big upgrade to a site that we work on – Beautyheaven.com.au. The site is built in Ruby on Rails, and features articles, product reviews and video tutorials on beauty products and techniques.

Results of projects where we've added in a large footer element

We’ve finally launched an update to the 551 project- you can check out the sparkly new goodness here

We do a lot of work with a programming language called Ruby on Rails. This is my quick “what it is” slash “7 reasons why we use it”

In a nutshell, MV testing means testing lots of little changes or variations to a web site to see what works. Does bold orange type work better than small grey type? Should we show the price on this page or not at all?

Some of the projects we've been working on lately, including Beauty Heaven, Kleenex Puppy, Republic of Everyone, and that Kotex Beaver.

Those cunning William Gibson fans have found us out

We've recently spent some time adding some new features to a site that we built a while back. Part of this involved refactoring or rethinking an existing page design. This post explains the problems, how they came about, and how we fixed them.

Here are a few of the projects that have been keeping us busy lately

One of the things that we're constantly on about here at Red Ant is meaningful interaction. A website is all well and good if it gets a gajillion hits, but, if those hits are from bots or the human equivalent, then the only meaningful thing that you'll have at the end is a large bill from your hosting provider.

This post outlines an idea that we’ve come up with for visualising a list of information in interesting ways. We’ve included some code examples, a live example, and you can download the source code to roll your own.

It's been a few months now since we redesigned our website, and we're thrilled with the responses we've had. We've created a set of desktop wallpapers based on the design. Download yours today!

This year, we've started sponsoring a design prize at the University of Technology, Sydney for excellence in web design.

Analysis of how frequently certain words appear in spam comments left on our blog.

An analysis of the number of steps required to post a job on two job sites.

Some of the projects that we've been beavering away on lately.

Sales people talk about "customer funnels", and there are some examples of how to do this online. But what if you're site isn't about selling stuff?

We use a Wiki to communicate with our clients - this post outlines some of the changes that we've made through doing this.

A comparison of Threadless and Realestate.com campaigns

Evolution campaign for Dove, and compares the traffic resulting from a Youtube spot vs a Superbowl ad.

An outline of what we think makes for a good visual design brief, with a sample download.

Does anyone actually use IE5 anymore?

A while back, we started looking around for options for tracking bugs that came up in the process of developing web sites