Ruby on Rails developer Sydney

The Tails for Whales site has been selected as an honoree for the Webby Awards

It's always great to get some user feedback. Brett was kind enough to make this video about Tails for Whales

We can't work out the flag on the Hills Hoist and whether they are gnomes in his garden.

We do a lot of work with a programming language called Ruby on Rails. This is my quick “what it is” slash “7 reasons why we use it”

Analysis of how frequently certain words appear in spam comments left on our blog.

Those cunning William Gibson fans have found us out

Some of the projects that we've been beavering away on lately.

Sales people talk about "customer funnels", and there are some examples of how to do this online. But what if you're site isn't about selling stuff?

A while back, we started looking around for options for tracking bugs that came up in the process of developing web sites

This post outlines an idea that we’ve come up with for visualising a list of information in interesting ways. We’ve included some code examples, a live example, and you can download the source code to roll your own.

We’ve finally launched an update to the 551 project- you can check out the sparkly new goodness here

Some of the projects we've been working on lately, including Beauty Heaven, Kleenex Puppy, Republic of Everyone, and that Kotex Beaver.

We’ve recently spent some time adding some new features to a site that we built a while back. Part of this involved refactoring or rethinking an existing page design. This post explains the problems, how they came about, and how we fixed them.

We sponsor a web design prize at the University of Technology, Sydney for excellence in web design. Congratulations to this year's winner - David Chin.

This year, we've started sponsoring a design prize at the University of Technology, Sydney for excellence in web design.

Here are a few of the projects that have been keeping us busy lately

We’ve just deployed a big upgrade to a site that we work on – Beautyheaven.com.au. The site is built in Ruby on Rails, and features articles, product reviews and video tutorials on beauty products and techniques.

In a nutshell, MV testing means testing lots of little changes or variations to a web site to see what works. Does bold orange type work better than small grey type? Should we show the price on this page or not at all?

An analysis of the number of steps required to post a job on two job sites.

Does anyone actually use IE5 anymore?

We use a Wiki to communicate with our clients - this post outlines some of the changes that we've made through doing this.

It’s been a few months now since we redesigned our website, and we’re thrilled with the responses we’ve had. We’ve created a set of desktop wallpapers based on the design. Download yours today!

Results of projects where we've added in a large footer element

A comparison of Threadless and Realestate.com campaigns

One of the things that we're constantly on about here at Red Ant is meaningful interaction. A website is all well and good if it gets a gajillion hits, but, if those hits are from bots or the human equivalent, then the only meaningful thing that you'll have at the end is a large bill from your hosting provider.

Evolution campaign for Dove, and compares the traffic resulting from a Youtube spot vs a Superbowl ad.

An outline of what we think makes for a good visual design brief, with a sample download.