Huggies
The Huggies site is one of the most popular in its category. What could have been a simple product site has grown into a huge information resource for parents. Based on the Workbench CMS, the site is able to deliver content customized in three ways:
- by country – the same Workbench CMS delivers different content for the Australia and New Zealand sites, reflecting different product availability and promotions.
- by membership – users can sign in to access member-only content, interactive tools and exclusive promotions.
- by age of children – users enter their babies’ ages when they join, and when they sign in the site content that’s especially relevant to that age group is marked with a green star.
Since the site was relaunched we’ve seen a dramatic increase in site activity. More people are visiting, more of them are becoming members, people are staying longer on the site, they’re viewing more pages and they’re entering more promotions. This has had a side benefit of keeping the customer database up to date for direct marketing activities.
The Huggies site recently won Best Parenting Site at the NetGuide Web Awards.
Visit Huggies
