Ruby on Rails

What we've been working on- Developing 12WBT for the USA

We've been working on building the Michelle Bridges 12WBT platform in Australia for several years. A shiny new US version of the platform which launched this week.

The WordPress Effect

The growth of tools like Wordpress have had a massive impact on the web development market. It's created two very distinct areas with a huge gap between.

Getting more efficient with our Ruby on Rails projects

"convention over configuration". How to improve team effectiveness and quality.

Michelle Bridges 12WBT build

The initial build of the Michelle Bridges 12WBT project

Our recent interactive tools

Who doesn't like to be out in the sun, gardening and getting your fingers all green? Well now you can do all that from the comfort of your living room!

Webby awards honoree for tails for whales

The Tails for Whales site has been selected as an honoree for the Webby Awards.

Why we use Ruby on Rails

We do a lot of work with a programming language called Ruby on Rails. This is why.

Multi-variate testing

Lately, we've been doing quite a bit of work on sites which involve multi-variate (MV) testing

Refactoring a design

We've recently spent some time adding some new features to a site that we built a while back.

Tails for Whales

Tails was whales has been a huge success, and we've loved working on it. And now we're making it even better.

Snapshot of our latest work

Here are a few of the projects that have been keeping us busy lately

New work on Beautyheaven update

The latest release of Beauty Heaven is part of a number of changes that we've been making to the site to improve functionality and performance - faster, higher and that sort of stuff.

Earth Hour 2008

Last March, Sydney had an event called Earth Hour. Teaming up with Leo Burnett, we designed and built the website for what has become an iconic event across the world.

Red Ant is a leading digital agency. We're super cross functional. We provide a blended team of UX, strategy and technology. Local not offshore. Deliver quickly and then iterate.

We use Open Source software, and apply an Agile project delivery methodology. We firmly believe in a blended team of designers, developers and strategists building the best digital experiences.

Some of our work

Tribe: Marketplace for influencers
12WBT: Health and Fitness app
CX: Real Estate advertising engine
NPS Medicinewise: Govt drug information site