Red Ant

Red Ant redesigned the web site and implemented a content management system for Australia’s largest and best known seed and garden products company. The objectives were to enhance the previous site design, improve architecture and page structure so common user tasks were faster, and increase flexibility so that the client could continually update content. We’ve also recently implemented a new branding layout based on work done by EKH Branding, which we’ve integrated into the main site.

Yates.com.au has become a destination site for gardeners researching and planning what they are going to put into their gardens. The site includes information on local conditions, such as drought-tolerant plants, and interactive tools such as the Garden Problem Solver that allow users to identify bugs, diseases and other garden problems. Separate sites for AU and NZ accommodate different brands and product lines. And the monthly Garden Guide provides fresh content to enhance interactivity and encourage repeat visits.

This site has recently won an industry best website award. Congratulations Rachel & her team!

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