Project Description

U by Kotex is a leading femcare brand, with three main products – tampons, pads and liners. The consumer target market is broadly all women – but strategically focuses on teenage girls who are seeking information and exploring different brands.

We’ve worked on a number of different sites for the UBK brand over several years. This current version reflects new packaging, as well as incorporating new content and features around the new age target.

  • Website supports the brand strength and talks openly and honestly to teenage girls
  • A sophisticated sampling system provides info and samples to teachers and girls

Project Detail