Creating Digital Products

One of the things we focus on is developing Digital Products. These are websites that provide some form of utility to users – these allow people to “do” stuff. Unlike a static site, which might be used for marketing a product or service, these sites are themselves the product or service.

What is a Digital Product?

A static site usually consists of a number of pages, which might have a CMS to allow you to edit content and make new pages. Each page is essentially static – each visitor gets the same content. Sure, there might be some “multivariate testing”/how-we-do/multi-variate-AB-testing/ running over the top so some visitors get different messages, but the core experience is the same.

A Digital Product is different in a number of ways. First, they provide utility to the user – to store information, learn new things, or interact with others. Second, the pages tend to be fairly dynamic, customising the experience and content based on that user. To give an example:

A static site can be relatively straightforward to build, with a wide variety of tools available ranging from popular ones like Wordpress or Drupal, through to more enterprise options like Sitecore or Adobe CQ.

Digital product development is generally more involved, due to higher technical complexity. The focus is more on the user experience and providing that utility. Technical problems like caching and site speed become trickier – speeding up a static site is generally pretty straightforward, but a page that is different for each user is an entirely different challenge.

Ben Still 25 Mar 2014

Defining a Digital Product

One of the things we focus on is developing Digital Products. These are websites that provide some form of utility to users – these allow people to “do” stuff

Sam Bauers 21 Mar 2014

What we’ve been working on- Helping PlanDo redefine career

The world of employment and careers is due for a shakeup. We’ve been helping Plando build a career management platform that we think will fundamentally change the careers landscape.

Ben Still 02 Jan 2014

What we’ve been working on- Developing 12WBT for the USA

We’ve been working on building the Michelle Bridges 12WBT platform in Australia for several years. A shiny new US version of the platform which launched this week.

Ben Still 16 Jan 2012

Michelle Bridges 12WBT build

The initial build of the Michelle Bridges 12WBT project