12WBT.com is a very popular health and fitness site, with a large community of highly engaged members. We started working in the middle of 2011, and it took around 3 months to build and release. Since then, we’ve been pushing out incremental improvements and new features via regular sprints.
You can read a bit more about the 12WBT project on this post
What is Michelle Bridges 12WBT?
Michelle Bridges is a well know Australian personal trainer. Through her books, newspaper columns and staring role on the highly rated TV series ‘Australia’s Biggest Loser’ – she has inspired thousands of people to reach their health and fitness goals.
The Michelle Bridges 12 week body transformation (12WBT) program is a paid web based program that offers members 12 weeks of exercises, food plans, shopping lists, live chat, forum and interactive tools. Each week a new set of videos, exercises and recipes become available to members. Over the 12 weeks, members chart their progress and are inspired by the changes to their health and fitness. The community aspects mean members encourage each other to go that little bit further. It is a powerful and engaging 12 weeks where the results are felt personally for each member.